TV rights: Canal+, the crazy project

TV rights: Canal+, the crazy project

Faced with the ill will of Canal+, the League says it is seriously considering creating its own channel to broadcast Ligue 1. Nonsense for analysts.

Vincent Labrune feared a free-for-all on Wednesday during the board of directors of the Professional Football League. The president of the LFP was finally able to take stock of the TV rights issue calmly, being able to count on the support of Nasser Al-Khelaïfi, the president of PSG and beIN Media Group, convinced that a solution would be found, according to L’Equipe.

For the moment, the LFP is working on two scenarios: a 100% Ligue 1 channel produced by beIN Sports and distributed by Canal+ and a 100% Ligue 1 channel this time produced by the League itself. And given the reluctance of Canal+ in this matter, the encrypted channel refusing to offer the guaranteed minimum required by beIN, the second solution would become a little thicker every day, according to Vincent Labrune.

A project doomed to failure?

To achieve their goals, namely revenues of 540 million euros in the first year then up to 870 million in the fifth year, the leaders of the LFP would count on a monthly subscription of 25 euros – or 250 euros per year – and a guaranteed minimum “those more random between 500 and 650 million euros” says L’Equipe with its priority partner. BeIN, Orange, Amazon Prime or DAZN are mentioned.

But according to Jean-Pascal Gayant, sports economist at the University of Rennes, this project is already doomed to failure. This is evidenced by the Cfoot or Mediapro fiascos and the Amazon Prime subscription figures. “I find it hard to believe that the profitability targets are achievable. I can’t see a channel with no content other than Ligue 1 attracting 2.5 million subscribers. Amazon failed to do it and neither did Mediapro,” he said, convinced that this project is just a bluff aimed at Canal+.

Nothing to worry about the encrypted channel.
“It seems like a desperate attempt. I don’t feel the model is tenable at all and I don’t think Maxime Saada (the president of Canal+) will be moved by this hypothesis. The situation remains very worrying for the future of the championship”continued the specialist.

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