Bad blow for Dugarry and M6

Bad blow for Dugarry and M6

The elimination of the French team in the semi-finals of Euro 2024 is a very bad financial blow for M6, broadcaster of the final of the competition this Sunday.

The adventure is over for the French team at Euro 2024. Knocked out by Spain in the semi-finals on Tuesday (2-1), the team led by Didier Deschamps failed to make the leap and will therefore not play in the final scheduled for Sunday. In addition to the huge disappointment experienced by the French supporters, this result had the effect of a cold shower for M6.

Broadcaster of this famous final, the channel hoped to be able to count on the presence of the Blues to strike hard on the economic level. According to information given Wednesday by
The Team, M6 would have broken the record for the most expensive advertising spot in the history of French television if France had been one of the two finalist nations of the Euro. The first spot broadcast during the break of the match was marketed at a gross price of 360,000 euros per thirty seconds.

Two more games

The dream has therefore flown away for the management of the sixth channel. Having pulled out all the stops by hiring Christophe Dugarry as a key consultant during the competition, the media had broadcast two matches of the Blues since the start of the Euro: the group match against the Netherlands (0-0) and the quarter-final won on penalties against Portugal (0-0, 3-5 on penalties). M6 will broadcast the last semi-final of this Wednesday between the Netherlands and England, and therefore the final between the winner of this duel and Spain.

As every match night, viewers of the channel will be treated to the show ” 100% Euro ” which will be broadcast after the final whistle. Also a 1998 world champion, the other consultant, Alain Boghossian will be present on the set, as will the journalist Carine Galli and his colleague Smaïl Bouabdellah.

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