Another mixed audience for the Blues

Another mixed audience for the Blues

Since the start of Euro 2024, the audiences for the French team’s matches have not really been exceptional. How can this be explained?

Monday in Düsseldorf,
The French team has qualified for the quarter-finals of Euro 2024 by beating (1-0) Belgium. Nearly eleven million viewers followed this boring match, broadcast on TF1, according to figures from Médiamétrie published this Tuesday.

This score is higher than that of the previous match of the Blues, broadcast at the same time of 6 p.m. On June 25, during the final group match against Poland, the Blues were watched by 9.3 million loyal viewers. But why are Didier Deschamps and his team less successful than in the past on the small screen?

The Blues crushed by political news

“Political news overwhelms everythinganswers a manager of TF1Quoted bypuremedias.com. When you turn on a news channel since June 9 (date of the European elections, editor’s note)you have almost only debates around the legislative elections. In normal times, the Euro would have had much more space on the airwaves on the news channels and greater coverage in the press.

In 2021, France’s elimination in the round of 16 of Euro 2020 by Switzerland, on penalties, was watched by more than 16.3 million viewers. On Friday evening, at 9 p.m., Les Bleus will face Portugal for the quarter-finals of
Euro 2024. M6, which will broadcast this match in the clear, should achieve the best audience since the beginning of the year on this occasion.

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